The Evolution of Automotive Media: What’s Driving Creators to Flee?
The world of automotive media is undergoing a significant transformation. Once dominated by established media empires, the industry is now seeing an explosion of YouTube channels and new creators who are not only covering car culture but defining it.
Recent high-profile departures at popular YouTube channels, including Donut Media, Hoonigan, and Car Throttle, have left many in the automotive media space stunned.
Creatives cite profit-driven ventures as a key factor, alleging that equity investors are squeezing out unique perspectives in pursuit of lucrative deals. One-by-one, founding talent have shed traditional employer mantels in pursuit of solorepute creative works.
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