The video game acting strike, which began on July 26, may affect online games first if the dispute is not resolved quickly, according to SAG-Aftra chief negotiator Duncan Crabtree-Ireland. The strike is focused on the use of generative artificial intelligence (Gen AI) in game development.
The union is concerned about the use of AI to replicate human performances without permission or payment. They want guarantees that performers won’t be duplicated without being paid and to have control over how their likeness is used.
Duncan predicts that live gaming, such as Fortnite and Apex Legends, will be affected most quickly. These games rely on constant updates and subscriber engagement, making them more vulnerable to the strike.
Key Concerns:
• The use of AI to replicate human performances without permission or payment
• The lack of control over how performers’ likeness is used
• The potential for AI to replace human actors
The union is seeking a “fair and ethical” deal for its members, but video game companies claim they have offered “reasonable terms” that protect performers while allowing for the use of advanced technology. The strike continues, with no end in sight.