Topgolf, a sports entertainment company, has announced the launch of an immersive experience in Fortnite via its UEFN platform. This experience features several games available in physical Topgolf locations, including teeing off and racing. It launches with promotional support from popular Fortnite creators.
The map features a Topgolf location where players can participate in multiple minigames, including:
Topgolf has created the game in partnership with Zoned, a marketing agency under Gamesquare. The company is also planning to hold a tournament using the map’s minigames. Carlos Tovar, Zoned president, said that the project shows the potential of immersive branded content and how it can deliver value for both brands and gamers.
To mark the occasion, Topgolf is collaborating with several streamers to help promote the map, including Bugha, Nate Hill, Kazify, and Clix. The company also plans to hold a tournament featuring the World Troup minigame, where the winner receives free Topgolf gameplay for life.
Get Ready for a Unique Gaming Experience
Geoff Cottrill, Topgolf’s chief brand officer, said that the company is always seeking ways to connect people through play, and the collaboration with Fortnite is the perfect way to bring the fun of Topgolf to the virtual world.