PC Monitor Sales Rebound Amid Industry Transition to 100Hz
The global PC monitor market has staged an impressive recovery, according to new data from the International Data Corporation. This rebound marks the third consecutive quarter of positive annual growth.
Key Factors Behind the Recovery
Several key factors have contributed to the stronger-than-anticipated performance. These include:
Inventory restocking, particularly on the consumer side, as vendors looked to refill pipelines.
Vendors moved to pull in orders earlier than normal in anticipation of panel cost increases.
The industry-wide transition from 60Hz refresh rate panels to 100Hz, as costs for the faster panels reached parity.
Growth in the consumer and gaming segments, which acted as a catalyst for overall shipment volumes.
Looking Ahead
IDC expects this positive trajectory to continue, forecasting annual growth for both 2024 and 2025. Factors fueling this optimistic outlook include:
Panel and component costs stabilizing, making monitor pricing attractive for buyers.
The ongoing migration to Windows 11 PCs, which is expected to boost upgrade cycles over the next couple of years.
The hype around AI PCs, which has given the market a much-needed push.
The recovery is not being felt equally across all sectors and regions, with the commercial side experiencing slower growth. Regionally, all major markets except China and Canada exceeded IDC’s projections in Q2 2024. Gaming remained the standout category, and IDC anticipates this recovery to continue through 2025.
