Intel may still be a dominant player in PC gaming since it sells a majority of all PC processors with integrated graphics built into them. However, as far as its presence in discrete graphics is concerned, Intel’s time has seemingly come to an end.
According to analyst firm Jon Peddie Research, PC graphics card shipments increased to 9.5 million units in the second quarter of 2024. The more interesting story, though, continues to be the ongoing war between AMD, Nvidia, and Intel in the discrete graphics card market. Intel now controls exactly zero percent of the PC graphics card market.
Nvidia holds a commanding share of the market, with AMD controlling the remainder. Nvidia’s president, Jon Peddie, stated that the add-in board market continues to surprise and astonish market watchers who have been predicting its doom for decades.
There’s a bit of irony in all this, given that Intel just released its Lunar Lake mobile processor for laptops. Inside Lunar Lake is a new Xe2 graphics core, which Intel plans to bring to market as a discrete GPU known as Battlemage. However, Battlemage is already late, and Nvidia’s upcoming GeForce 5000 series is eagerly awaited.
The good news is that PC graphics card prices should remain flat until Nvidia and AMD release their next-gen GPUs. Whether Intel can regain any market share at all while competing against those chips, however, seems like it would require something close to a miracle to pull off.
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