Indiegogo is launching a Shipping Guarantee Program to give backers a refund option if a product does not ship on time. This new standard aims to provide a higher level of assurance to backers and increase confidence in the crowdfunding process.
The Shipping Guarantee Program is not available to all Indiegogo campaigns. To qualify, campaigns must have a proven track record of successful crowdfunding on Indiegogo and be in the final manufacturing stages. This means that only companies that have consistently demonstrated their ability to deliver on their promises will be eligible.
Campaigns that are accepted into the program will receive a Shipping Guarantee badge, which can be displayed on their Indiegogo page. This badge indicates that the product is guaranteed to ship on time, and if it does not, backers will be eligible for a full refund of their pledge money.
The Shipping Guarantee Program is primarily designed for reputable companies that use Indiegogo as a promotional tool rather than as a means of raising funds. For these companies, the program provides an added layer of assurance for backers and helps to increase trust in the crowdfunding process.
However, it’s worth noting that companies that are already established and have a proven track record of success on Indiegogo are more likely to be eligible for the program. For example, the Lofree Edge keyboard in the image is from a reputable company and is already available for purchase outside of Indiegogo.
Peace of Mind
The Shipping Guarantee Program is designed to provide peace of mind for backers, who often face uncertainty when backing a crowdfunding campaign. By providing a guarantee that products will ship on time, Indiegogo aims to increase confidence in the crowdfunding process and provide a better experience for backers.
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Changing Crowdfunding through Enhanced Transparence
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