Atlus is set to sponsor the Haas racing team at this weekend’s F1 Singapore Grand Prix, celebrating the upcoming release of Metaphor: ReFantazio. The partnership might seem unusual, but it’s actually a clever crossover.
Metaphor features a red-headed elven knight called Hulkenberg, while Nico Hülkenberg is one of the drivers for the Haas F1 team. This coincidence has led to both Hulkenberg and the game’s protagonist being featured on the noses of cars driven by Hülkenberg and teammate Kevin Magnussen.
According to Irvin Ducournau, director of marketing at Atlus, “Overcoming fear and anxiety is a central theme in Metaphor: ReFantazio.” This theme is mirrored in the partnership with the Haas F1 team, as the drivers are known for defying the impossible.
Main Reasons for the Partnership:
Mark Morrell, the Haas team’s director of marketing, commented on the partnership, saying that the game is “visually spectacular and filled with all the speed, suspense and excitement you would expect from a Grand Prix weekend.”
Metaphor: ReFantazio is set to launch on October 11th across Xbox Series X/S, PS4, PS5, and PC.